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Much research has investigated the cognitive-perceptual factors that promote empathic concern. However, little research has investigated such factors for a related emotion: empathic embarrassment. We suggest that 2 factors promote empathic embarrassment for a target in a compromising situation: liking the target, and imagining oneself in the target’s situation. Results revealed that liking a socially compromised target increases both empathic concern and empathic embarrassment (Experiment 1). Furthermore, imagining the person’s thoughts and feelings increases empathic concern and a desire for future exposure to the person, whereas imagining oneself in the person’s situation primarily increases empathic embarrassment (Experiment 2). Implications of these results for future empathy research and appli-cations for those who suffer from chronic embarrassability are discussed.jasp_699 1..26 Imagine overhearing two people conversing, during which details about a rather unpleasant first date are recounted. Although you are not directly involved in the situation, it is nonetheless possible to experience a range of emotions for, or about, the person describing that unpleasant experience. For example, one might feel embarrassment on the other’s behalf. Or, one might experience compassion for his or her troubles. In some cases, one might feel nothing at all in response to the other’s plight. This rather commonplace scenario raises important questions about when—and for whom—one will experience various empathic emotions in response to events in the lives of others. Personal Embarrassment Personal embarrassment is an unpleasant emotional response to public