The subject of well-being has always excited human society. Various official and scientific research documents have sought to outline the design and content of well-being, but the specific definition depends on the conceptual approach employed: the process, system, or other aspect. The purpose of this research is to create an integrated, multi-component model that can ensure the continued well-being of modern man. The modern man can be defined with regard to two levels of well-being: internal (subjective) and external (objective). Inner well-being is seen as a human, spiritual well-being associated with one's personal characteristics and features. External well-being develops from the perspective of perception and one's evaluation of human society. Each level consists of four key contextual attributes that together constitute well-being:1)one's existence in accordance with their natural essence (in harmony with others and the environment);2)an innate understanding of what is good for oneself, and the presence of the ability and willingness to achieve it;3)one's the ability to realize their human potential and plan for life;4)the creation of a society and empowering people to fulfill the above stated positions 1, 2, 3, and increase activity and awareness. Such specification of the category “well-being” gives us an opportunity to distinguish between personal well-being of an individual and social well-being of member of society and state. Only discoursing in the framework of such conceptually comprehensive logic, it is possible to derive the “formula” of the well-being of human and society.