here are many reasons why mindfulness has become a buzzword in current mainstream culture. The tensions of life in the early 21st century have certainly created an urgent demand for it. But perhaps the single most important figure in the mainstreaming of mindfulness has been Jon Kabat-Zinn, creator of the MBSR (Mindfulness-Based Stress Reduction) training program. This accessible brand of mindfulness training has helped thousands of people alleviate the harmful effects of not only stress but also medical conditions ranging from chronic pain to psoriasis.